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Plain guides for shops, markets, trade shows and events: what to get first, what can wait, and how to get it right.

Your First Farmers Market Booth: What You Need (and What Can Wait)

Selling at a farmers market, craft fair or festival for the first time? This is what to bring, explained without the jargon.

6 min read

For shops, cafes, salons and studios that want more people to notice them from the street.

6 min read

For small businesses exhibiting for the first time at a trade show, expo, conference or job fair.

6 min read

For grand openings, galas, fundraisers, launches, proms and any event where guests will take photos.

5 min read